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The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

Panerai Manufacture

founded

1860 in Florence, Italy

CEO

Jean-Marc Pontroué

store network

186
Panerai Luminor Marina blue watch

Luminor, the essence of Panerai

The Luminor case represents the essence of Panerai and a symbol of Italian design. Luminor is the collection characterised by the emblematic safety lock system.

Core business of the Brand with a wide assortment developed by functions and materials.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities

No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

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Homo Faber 2024: The Journey of Life

Panerai illuminates Homo Faber

Renowned for its innovative approach in watchmaking, Panerai presents a conceptual light installation, designed by artistic duo thebackstudio. The design echoes the mechanics of Panerai’s watchmaking heritage and highlights the Maison’s history in the invention of reliable instruments of luminescence.

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Watches and Wonders Geneva 2024

Embark on a journey of discovery

Underneath a prototype racing boat transported all the way from Cagliari to Geneva, discover Panerai’s latest collection at Watches and Wonders 2024, set against a high-tech backdrop of stress-test machineries reminiscent of the Maison’s Manufacture. 

Step into a nautical odyssey designed to mirror the industrial toughness of Luna Rossa's hangar, punctuated with Panerai's sophistication. 

Panerai on social media

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  • Designed for those who wear their watch on the right wrist, the Luminor Destro Otto Giorni features Panerai’s renowned crown-protecting device at 9 o’clock. With water resistance up to 30 bar (approximately 300 meters) and tested at 25% beyond this threshold, this watch meets Panerai’s high standards, making it suitable for both adventure and everyday use. Link in Bio. #Panerai #PaneraiLuminor #Luminor #LuminorDestro #LeftHanded #PAM1655
  • Seconds, minutes, hours, days, and each month of the year, all at your fingertips – this is the Radiomir Annual Calendar Platinumtech™ PAM01364. This incredible timepiece automatically adjusts for 30- and 31-day months, requiring only one setting per year. With the elements displayed intuitively on the striking sun-brushed green dial, precision meets Italian design in a 45mm Platinumtech™ case. #Panerai #Radiomir #AnnualCalendar #LaboratorioDiIdee
  • Introducing the new Radiomir Perpetual Calendar GMT Goldtech™, where cutting-edge timekeeping meets the iconic Radiomir design. The Perpetual Calendar is among the most sophisticated and functional complications available for a wristwatch, recognizing the date calendar every month, including leap years. The Panerai Perpetual Calendar automatically corrects itself until 2399, making this calibre eternal. Powered by the automatic P.4100 calibre, it features dual barrels for a three-day power reserve, the movement uses an off-center micro-rotor and operates at 4 Hz, measuring only 7mm thick. The minimalist dial displays minutes, hours, day, date, GMT, and seconds. The reverse shows the power reserve indicator and perpetual calendar details month, year, and leap year for complete readability. #Panerai #Radiomir #LaboratorioDiIdee #PerpetualCalendar

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