Launched in 2006, YOOX NET-A-PORTER GROUP’s Online Flagship Stores division partners with leading luxury brands to power their own e-commerce destinations.

Its main aim is to help partners anticipate customer needs and create a seamless luxury retail experience. Its advanced omnichannel model – NEXT ERA – blurs the lines between online shopping, mobility and the boutique, providing unprecedented visibility and access to products transforming the shopping journey for customers across the world.

The division provides a suite of B2B luxury services including online and mobile store development, high-precision omnichannel logistics, unrivaled customer care, impactful digital marketing, data-driven merchandising and global strategy development.

In 2019, YOOX NET-A-PORTER opened its Innovation Space in Milan to support the Online Flagship Stores mono-brand offer, exploring future shopping experience by combining mobile, visual recognition, augmented reality and customised technologies.